Why is there a plane in the mall?
Yes, the first 700 people to sign up for for a new property development will be entered in to a draw. The winner will receive their own jet plane.
The losers, and indeed everyone else that buys an apartment, will receive a new Jaguar car.
In the mall, for Dubai Shopping Festival (an interesting concept...) for everyone that spends US$100 they will be entered into a competition with the top prize as a half million dollar apartment.
For a country that has banned gambling, there sure are some big prizes out there...